Women’s Fashion Online Devotees Pool Resources
Sydney-based journalists and canny online shoppers, Melisande Clarke and Josephine Brouard, were comparing notes about their cyber purchases one day and lamenting the lack of a curated online experience that took the click work out of internet shopping.
Enter bellaloopa, cyber stylist and women’s fashion online expert, who collects the best of fashion, beauty, gifts and décor from across the World Wide Web and showcases it in her eponymous monthly online shopping magazine.
bellaloopa is assisted by a diverse team of contributors who bring their talent and experience from the worlds of journalism, fashion, beauty and interior design.
Contact the bellaloopa team at feedback@bellaloopa.com.au.
bellaloopa Editor-in-Chief Melisande Clarke has worked for many of Australia’s leading magazines and newspapers and international titles as a writer and section editor, including Who Weekly, In Style, The Australian Financial Review Magazine, Sunday Life (Sun Herald), Wish (The Australian newspaper), The Sydney Morning Herald, People (Time Inc New York) and Los Angeles magazine. Melisande was also Associate Producer for The Andrew Denton Breakfast Show (Triple M) and has written a book, The A-Z of Pregnancy and Childbirth (Text Publishing).
Josephine Brouard began her career as a newspaper and television journalist in South Africa where she covered crime, politics and current affairs. She also had a stint as Fashion Editor of South Africa’s biggest daily newspaper, The Star. She subsequently migrated to Australia where she graduated from Cleo celebrity interviews to editorship of New Woman and later Pink Ribbon magazine. Since going freelance, she has written the business tome, Chief Executives Unplugged, (EOWA, 2002) and the best-selling travel memoir, Monsoon Rains and Icicle Drops (Murdoch, 2006).
